Pay Per Click Management Services, otherwise known as PPC Services, are basically the services that pertain to an advertising model used on the Internet in order to direct traffic to a website. In turn, the advertiser pays the publisher whenever a click on the advertisement is recorded. The publisher, in this case, is the owner of the website or even a network of websites such as what Google has with its AdWords program.
How Do Pay Per Click Management Services Get Performed?
Performing pay per click management services will vary slightly depending on what type of network is being used to publish on.
Search Engine Marketing:
If you want your website to be more visible to the masses, then search engine marketing is something you should try out. As per the demands of the current economy, it is very important that your website features quite prominently in the pages of the search engines when a prospective customer is looking for your business on the Internet. This will commonly involve ‘bidding’ on keywords through Google AdWords. You will receive visitors to your website through people searching for a specific keyword you have bidded on and then clicking on your ad displayed above the search engine results.
Social Media Marketing:
The whole aim of this method is to make your brand a more credible name on the different platforms of Social Media. All the major social networks such as Facebook, Instagram, YouTube, Twitter, and Google Plus are offering an advertising platform where you can create ads targeted to its users. These ads are usually image-based and can be specifically targeted at people with certain interests which can greatly increase your conversion rate.
Pay per click management services include a range of tasks including setting up an ad campaign, targeting specific keywords or interests, writing advertising copy, creating graphics, improving the Return On Investment (ROI), employing Bid Management, split testing, and making landing pages to name a few.
Things To Look Out For With A Service Provider
It can be tough to find a quality service provider with all the choices available today and there are plenty of bad ones out there vying for your attention and business. You need to practice due diligence and trust your intuition as well before agreeing to anything.
A good service provider will always do the following:
Analyse your competitions keywords to see what they are targeting and if it may be profitable.
Write great ad copy that converts. Years of experience helps greatly in being able to do this.
Split test your campaigns and pick apart what works and what doesn’t. It’s important to remove what isn’t performing well to try new things while keeping what is already working.
Manage your budget accordingly and will not go over unless they consult you first with a serious recommendation.
A bad service provider will:
Target whatever keywords they think are related to your business without any research put in.
Bid too high or too low on keywords or advertisements which can cripple your budget and reduce your potential exposure.
Not give you reports and results on the work that they have carried out.
Blow through your budget without you gaining a single lead, sale, or client.
These are the primary aspects of pay per click management services in a nutshell and you should always do a bit of research about what you are going to buy before you agree to anything.