There are several types of professional SEO services that are available and it’s dependent on a website owner to be able to decipher the good ones from the bad. Some webmasters, especially newer ones, have a tendency to prefer cheap search engine optimization services which can often have a detrimental effect on their website. The quality of an SEO service isn’t always indicative of its price and there are providers out there ranging from cheap to expensive who can supply an equally good service. Because of this, finding the best professional search engine optimization services can be a challenging task, but, it doesn’t have to be.
What Is SEO?
SEO stands for Search Engine Optimization and it is the art of making your website appear higher in search engine results such as Google. Everything that you type into a search engine is what’s known as a “Keyword”. It doesn’t matter what you type in whether it’s “organic seeds”, “local SEO services”, or even misspellings of words, everything is a keyword. The purpose of SEO is to increase your search engine rankings for your desired keywords to bring more visitors to your website. Every keyword also has its own level of competition that deems how hard it will be to achieve rankings for. This includes but is not limited to a domain names age, the quality and relevance of a web page’s content and the amount and quality of other websites linking to a web page to name a few.
How Is SEO Performed?
There are over 200 ranking factors which are considered by search engines that count towards your websites rankings. There are two main components related to this and they are On-page SEO and Off-page SEO. A good and professional SEO services provider designs their packages to increase your rankings safely and gradually over time and doing too many off-page techniques may lead to your website being penalized by search engines which can result in your rankings plummeting.
On-page SEO is everything that gets done on your website. The most important tasks to complete are making sure that your target keyword appears in the URL of your web page, the page title, the first and last paragraph of text, meta description, ALT Tags, and has a density between 0.5 and 1.5%. Keyword density is the number of times that your target keyword appears throughout your web pages content and it helps search engines to determine relevancy. This is also considered part of the core values of organic SEO services.
Off-page SEO is what gets done off of your website, namely link building. A link from another website to yours is what’s called a “Backlink” and they are absolutely vital to your search engine rankings. Backlinks pass authority and power from the page that is linking to your website which can then benefit your websites search engine rankings. It can’t just be a link from any website though. It has to be completely relevant to your website and the page it’s linking to in order for it to pass its full power and authority to you.
Mainly, a professional SEO services company will perform these two tasks of cleaning up and optimizing your website’s on-page SEO while trying to find quality backlinks to link to your pages. Quite often, you may also be offered free SEO consulting services or a website audit initially by a provider. You may not be aware of how good their search engine optimization services are and this can be a tactic by them to upsell you after you are presented with this. It’s not necessarily a bad thing, as a lot of companies now offer these services for free.
What Are Some Types Of Professional SEO Services?
Some search engine optimization companies offer services that others don’t and there is a wide range of options available depending on your needs. If you are trying to get traffic to your website as fast as possible, then starting an advertising campaign is the way to do this. A professional SEO services provider can offer you what is called Pay Per Click Management Services to assist you with bidding on keywords and optimizing your advertisements.
Perhaps some affordable SEO services for small business is what you need to get your struggling store or company more exposure. Maybe you’re looking to increase your search engine presence in your city or region to attract people from a geographical area. This is when Local SEO Services will be what you are after. Have a website that sells products online? Then eCommerce SEO services can help you to make your product pages appear higher in search engine results.
Things To Look For In A Professional SEO Services Provider
The very first thing you must do when searching for professional SEO services is to understand what you need. While a company can advise you on what you need if you have no idea, such as website copywriting services, this can lead to them trying to upsell you things you don’t need so that they can get more money out of you. This is why it’s imperative to educate yourself a bit first so that you have an understanding on what you are being advised about.
Here are some things that should make you concerned that some SEO companies might say or do to you:
“We guarantee #1 rankings“
The fact of the matter is, no matter how easy a keyword may be to rank for, it’s impossible to guarantee rankings. SEO companies don’t know if a search engine will update its algorithm which may directly affect their techniques or if it will decide to favor it. In reality, an SEO company can do things which are considered to be safe and in good practice which may end up increasing your rankings.
“We have a partnership with Google”
This is a classic one that can actually hold some truth to it. People and companies are able to become approved partners of Google…. for their advertising network Google AdWords. This means that Google recognizes that they are an expert in online advertising, not SEO. You will hear this one being used in relation to SEO for two reasons:
1 – They are lying to get your business
2 – They are putting a spin on something that is true to make you think it’s something else
Either way, unless you are looking at advertising campaigns with Google AdWords, this is not something you should take seriously.
“We know people at Google”
Nobody has an “inside man” at Google that can help your website in any way. If they do know some at Google, they won’t risk their job or be in a direct loop to tell you something clear-cut to do that will boost your websites rankings.
Forcing you to sign very long contracts
Unless your SEO provider is a large agency with proven results and massive clients, it’s going to be hard to justify signing a contract for over 6 months. The length of a contract will normally be determined by the type of work that needs to be carried out and the difficulty of your keywords. Bad companies can try and lock you in for long-term contracts to get as much money out of you as they can while performing minimal to no work.
They are very vague about their methods or talk too high-level
Some companies and SEO’s will be very vague and secretive about what they are doing or use lots of industry jargon to throw you off. If you can’t get a straight answer in layman’s terms about what tasks they are performing, this could warrant a reason to be concerned about what they are up to. The most professional SEO services providers are completely transparent with what they do and constantly update you with new changes.